Cookie Policy
Last updated: April 23, 2026
This Cookie Policy explains how The Upgrade Society ("TUS", "we", "us", or "our") uses cookies and similar tracking technologies on our website.
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences and how you interact with the site.
How We Use Cookies
We use cookies for the following purposes:
| Cookie / Tool | Purpose | Type |
|---|---|---|
| Google Analytics (GA4) | Measures website traffic and user behaviour to help us improve the site | Analytics |
| Google Tag Manager | Manages and deploys analytics and marketing tags without modifying code | Functional |
| Meta Pixel | Measures the effectiveness of our advertising and builds relevant audiences | Marketing |
| Session storage | Preserves UTM parameters and application progress during your visit | Functional |
| Cookie consent preference | Remembers whether you have accepted or declined cookies | Strictly necessary |
Your Choices
When you first visit our website, you will be asked to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting the site.
You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking certain cookies may affect the functionality of the website.
Third-Party Cookies
Some cookies are set by third-party services we use, including Google and Meta. These third parties have their own privacy policies and cookie practices. We encourage you to review them:
Google Privacy Policy
Meta Privacy Policy
Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated date.
Contact
For questions about our use of cookies, contact us at support@upgsociety.com.
See also our Privacy Policy and Terms of Service.