This Cookie Policy explains what cookies are, which cookies The Upgrade Society Enterprises LLC uses on upgsociety.com, why we use them, and how you can control them. This policy should be read alongside our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences, understand how you interact with the site, and serve you relevant content and advertising. Cookies are not programs and cannot execute code or deliver viruses.
Similar technologies — including pixels, web beacons, local storage, and session storage — function in comparable ways and are covered by this policy.
| Cookie / Tracker | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for ad delivery and measurement; used to build Custom Audiences | Advertising | 90 days |
| _fbc | Meta (Facebook) | Stores the last Facebook click attribution for conversion tracking | Advertising | 90 days |
| Meta Pixel | Meta (Facebook) | Tracks page views, button clicks, form submissions, and video views for ad optimisation and retargeting | Advertising | Session / persistent |
| _ga | Google Analytics (if used) | Distinguishes users for analytics reporting | Analytics | 2 years |
| _ga_* | Google Analytics (if used) | Stores and counts page views | Analytics | 2 years |
| __tf_* | Typeform | Preserves form state and progress during application | Functional | Session |
| Session cookie | The Upgrade Society | Maintains session state for logged-in members on Circle.so integration | Essential | Session |
| Cookie consent | The Upgrade Society | Stores your cookie consent preferences so you are not asked again on return visits | Essential | 12 months |
This table reflects cookies in use at the time of this policy's last update. The full list may vary as we update our technology stack. We will update this page when material changes occur.
Some cookies are set directly by third-party providers whose technologies are embedded on our site. These providers have their own privacy and cookie policies, which govern their use of data collected through those cookies:
We do not control third-party cookies and are not responsible for how those providers use data collected through their technologies.
You have the following options for managing cookies:
On your first visit to our website, a cookie consent banner will be displayed. You can accept all cookies, accept essential cookies only, or customise your preferences by category. Your choice is stored and applied to all subsequent visits. You can change your preferences at any time by clicking "Cookie Settings" in the footer of any page.
Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect the functionality of our website. For guidance on managing cookies in your browser:
You can opt out of Meta's use of your data for personalised advertising through your Facebook Ad Preferences at facebook.com/adpreferences, or through the Digital Advertising Alliance opt-out at optout.aboutads.info.
If you are located in the European Economic Area or United Kingdom, we will not set non-essential cookies (Categories 2, 3, and 4) without your prior consent, in compliance with the General Data Protection Regulation (GDPR), UK GDPR, and the ePrivacy Directive. You may withdraw consent at any time by adjusting your cookie preferences via the Cookie Settings link in the footer. Withdrawing consent does not affect cookies already placed prior to withdrawal.
We may update this Cookie Policy from time to time as our technology stack or legal requirements change. Material updates will be reflected in the "Last Updated" date above. Where changes require fresh consent, we will re-present the consent banner to affected users.
Questions About Cookies
Email: support@upgsociety.com">support@upgsociety.com
Subject line: Cookies — [Your Name]
Response within 48 hours on business days.