“
Not a discount code platform. A dedicated concierge desk operating on direct vendor relationships built over years at the highest levels of the luxury world.
The Upgrade Society
A private membership. Wholesale pricing on vehicles, aviation, hotels, and lifestyle.
Application reviewed personally · Pricing not listed publicly · Apply to see the founding rate · Selective by design.
A private concierge membership providing wholesale pricing on luxury travel, vehicles, aviation, and hotels. We execute on your behalf, or show you how to access the rates the industry keeps for itself.
Every year you're not a member, this is what it costs you.
Real transactions from M4LM private network clients. Actual receipts from wholesale channels the public has never been offered. The same access is what TUS founding members unlock on June 1st.
The gap between what you pay and what you could pay is not a wealth problem. It's an information problem.
| Category | Retail | Member | Saved |
|---|---|---|---|
| Lamborghini UrusPre-owned. Wholesale acquisition. Not available to the public. | $247,000 | $198,000 | $49,000 |
| Emirates First Class (Dubai–NYC, Return)Same seat. Same aircraft. Broker rate vs. public rate. | $34,680 | $5,200 | $29,480 |
| St. Regis Maldives SuiteSame suite. Same view. Private client rate vs. Booking.com. | $3,993/nt | $842/nt | $3,151/nt |
| Rolls-Royce GhostPre-owned. Wholesale acquisition. Not available to the public. | $380,000 | $298,000 | $82,000 |
| Gucci Private ClientPrivate client allocation. Not listed publicly. | $6,300 | $3,150 | $3,150 |
| Alaska LLC RegistrationLegal structure. Eliminates sales tax on exotic vehicles. | $25,000 tax | $0 | $25,000 |
| Business Credit FacilityLending partner access. Not available through standard channels. | Unavailable | $150,000 | Unlocked |
| Business Credit LimitSame applicant. TUS lending partner vs. standard bank. | $5,000 | $20,000 | $15,000 increase |
| Balmain Private ClientPrivate allocation. Not on the floor. | $4,200 | $1,313 | $2,887 |
| United First Class (LA–DC, One Way)Status match. Same seat. Fraction of the published fare. | $1,800 | $600 | $1,200 |
| Woodside Credit Car FinancingTUS lending partner rate vs. standard financing. | $6,500/mo | $2,300/mo | $4,200/mo |
| St. Regis AspenSame property. Private client rate vs. published rate. | $3,500/nt | $325/nt | $3,175/nt |
| Combined documented savings across these transactions | $224,000+ | ||
| Member rates vary by route, season, and availability. Examples shown reflect completed transactions. | |||
The Emirates suite that costs $34,680 publicly is available at $5,200 through the same broker channels airlines use internally. The information is not secret. It is simply not offered to you.
Kris Buban, Founder, The Upgrade SocietyThe Lamborghini that retails at $247,000 is available at $198,000 through the same auction floors dealers use. The gap is not wealth. It is access.
Kris Buban, Founder, The Upgrade SocietyThe St. Regis Maldives suite at $842 per night is not a discount. It is a private client rate that only exists through a direct hotel relationship. That relationship is now yours.
Kris Buban, Founder, The Upgrade SocietyKris Buban outlines who The Upgrade Society serves and what to expect next.
How U.S. Navy service member Shawn drives a 2026 BMW X7, stays at the Ritz-Carlton Osaka, and travels across five continents in luxury. All on an active duty income.
Through this system, I’m driving vehicles I never thought I’d be driving at the income bracket I’m in right now.SHAWN · ACTIVE DUTY SERVICE MEMBER, U.S. NAVY · VIRGINIA BEACH, VA
“The access is real. The savings are documented. This is not a trick. It’s a system.”
Shawn is an active duty U.S. Navy service member stationed in Virginia Beach. Like most people in his income bracket, he was told the same story: if you want a luxury vehicle, you buy it. You put down a deposit, sign a multi-year contract, accept the mileage restrictions, and watch the asset depreciate. Through the M4LM wholesale network, now formalized inside The Upgrade Society, he drives a 2026 BMW X7 xDrive at member rates instead. No deposit, no mileage cap, no long-term liability. The same car retails for over $100,000.
The same access applies to his travel. Shawn’s active duty career takes him across the globe. Where most service members default to mid-tier hotels or military lodging, Shawn books Ritz-Carlton and InterContinental at wholesale rates. His two-night stay at the Ritz-Carlton Osaka, Skyview Superior King, came in at $499 total. The same room booked retail: $824.
Over the past year he has applied these systems across five continents: Japan, Croatia, Greece, the UAE, and Australia. The savings compound. The income bracket is irrelevant. The access is wholesale.
SIXT.COM · RETAIL · BMW X7 XDRIVE · $94.77/DAY · $3,082.64 TOTAL
SIXT · TUS MEMBER RATE · BMW X7 VA-SYH1866 · $1,730.30 TOTAL (INCL. TAX)
BMW X7 40I XDRIVE · ESTIMATED TOTAL $632.51 · MEMBER RATE APPLIED
RITZ-CARLTON OSAKA · APR 18–20, 2025 · 2 NIGHTS · 70,841 JPY + $499 USD · ALSO VISIBLE IN SHAWN’S VIDEO
The Upgrade Society was built on the same systems Kris developed privately for M4LM clients. What Shawn accessed through that private network is now available to every founding member, regardless of income bracket.
“St. Regis Maldives. $842 member rate. $3,993 published. Same suite. Same view. Different relationship.”
The Upgrade Society · Hotel Access“St. Regis Maldives. $842 member rate.
$3,993 published.
Same suite. Same view.
Different relationship.”
How Yaz flies private on the same routes as eight-figure clients and drives a Maybach GLS she sourced at auction. The receipts are attached.
The same route. The same aircraft class. A different relationship with the market.YAZ · PRIVATE CLIENT · LOS ANGELES, CA
Yaz is a private client based in Los Angeles. We sourced a white Mercedes Maybach GLS 600 at auction for $116,000 with 2,000 miles on the clock. The same car starts at $180,000 before taxes and options. Alaska registration through the wholesale network saved another $11,000 in California sales tax.
The aviation access followed the same logic. When a private jet operator flies a client from New York to Miami, that aircraft has to return to New York. That return flight is already paid for by the first booking. The crew is paid. The fuel is paid. The slot is filed. If no one buys the empty leg, the operator flies back with nothing. So the price drops. Sometimes significantly. The further out you book, the more you pay. The closer to departure, the better the deal, because an empty seat earns nothing.
Van Nuys to Fort Lauderdale. Retail on a Gulfstream G550 runs $148,500. Through the TUS empty-leg network, Yaz flew the same corridor on a Gulfstream IV-SP operated by Prime Jet, LLC for $2,795. Same aircraft class. Same route. Different relationship with the market. Confirmed. Documented.
RETAIL MARKET · SAME ROUTE · GULFSTREAM G550 · $148,500 ESTIMATED
CONFIRMED · PRIME JET LLC · KVNY → KFLL · TOTAL $2,795.00
MERCEDES-MAYBACH GLS 600 · SOURCED AT AUCTION · 2,000 MILES · ALASKA REGISTRATION
The same empty leg network, the same auction sourcing, the same wholesale infrastructure is available to every founding member of The Upgrade Society.
“The jet was already going. The seat was already empty. Knowing that is worth $145,705.”
The Upgrade Society · Private Aviation“The jet was already going.
The seat was already empty.
Knowing that is worth $145,705.”
Access most people don’t know exists.
A clientele that includes athletes, royalty, and heads of state. Custom builds sourced through dealer networks that never go public. Precision delivery to any continent. This is what the network looks like when it is fully deployed.
A custom Ferrari F12 with a Novitec widebody, bespoke two-tone colorway, and tuned to specification. Sourced, built, and delivered via Emirates cargo to Dubai in time for his birthday. This is what the network looks like when it is fully deployed.
One-of-one. Sourced, tuned, and flown to Dubai. This is what the network looks like when it is fully deployed.KRIS BUBAN · FOUNDER, THE UPGRADE SOCIETY & M4LM
Pierre-Emerick Aubameyang is one of the most recognizable names in world football. The brief was simple. A one-of-one Ferrari F12, ready in Dubai for his birthday. The execution was not.
The build was a collaboration between More4LessExotics GmbH and Novitec. Bespoke widebody kit, custom two-tone colorway chosen by the client, tuned to specification. The vehicle was then airfreighted via Emirates cargo from Europe to Dubai, arriving in time for his birthday. The M4LM private network has operated at this level for over a decade. The Upgrade Society is that access, formalized and open to founding members.
The M4LM private network has served professional athletes, private clients, and international figures for over a decade. The Upgrade Society is that access, formalized. Founding membership is open now.
If you’re spending $20K or more a year on travel, vehicles, or lifestyle — you’re already paying the premium this removes.
“The boutique does not advertise. The allocation does not go public. The access is not for everyone. Now it is.”
The Upgrade Society · Fashion & Lifestyle Access“The boutique does not advertise.
The allocation does not go public.
The access is not for everyone.
Now it is.”
Growing up, Kris learned early that the best rooms were not only reserved for the richest people. They were also reserved for the people who knew how to get in. Getting on a first-name basis with the right staff. Finding a way to be in Monaco for a client lunch without spending your life savings to be there. Access was not a luxury. It was a survival skill.
A decade inside wholesale dealer networks, private aviation brokers, and hospitality back channels confirmed what he already knew: the gap between what people pay and what things actually cost is not a wealth gap. It is an information gap. Two master’s degrees and a licensed wholesale dealer operation spanning five continents later, that gap became the foundation of The Upgrade Society.
The Playbook exists because Kris believes an informed member is a better member. If he knows it, you know it. The concierge team exists for everyone who would rather hand someone a destination and a date. Both paths lead to the same place.
Founding members access the full M4LM dealer network, the European operations through More4LessExotics GmbH, and the lifestyle architecture built across Wyoming, London, and five continents. The infrastructure is shared. What changes is the layer you access it through.
The Upgrade Society Enterprises LLC · Wyoming, USA
More4LessMotors LLC · Wyoming, USA
More4LessExotics GmbH · Germany
London Operations · United Kingdom
TUS is the membership layer built on top of More4LessMotors LLC, a licensed wholesale dealer network operating across five continents. The same dealer access, auction floors, and vendor relationships that power M4LM are what founding members tap into. This is a room built on a decade of infrastructure. Visit M4LM →
Not sure if TUS applies to your life?
That's exactly what the estimate answers.
$197. 30 minutes with Kris. He looks at your routes, vehicles, and upcoming purchases and tells you exactly what they'd cost at member rates. Credited in full toward membership if you join.
Get My Savings Estimate →$197 credited in full toward membership if you join · Net cost to you: $0
The gap between what the informed pay and what everyone else pays is not a function of wealth. It is a function of access. That is what The Upgrade Society was built on.
A decade inside wholesale networks and private client desks made one thing clear: this access isn’t only reserved for the wealthy. It is also reserved for those who know how to reach it. TUS closes that gap.
Founded by Kris Buban, licensed wholesale dealer and Oxford MBA, TUS connects dealer networks, elite travel, and lifestyle intelligence across five continents.
TUS is for the person who already operates with intent.
You value access over noise, precision over status theatre, and relationships over public flexing. You already know what you want. You just need a better room to operate from.
If you already spend significantly across travel, lifestyle, business, or luxury, the right access compounds quickly.
Every retail transaction transfers value from the uninformed to the informed. The gap between what the industry pays and what the public pays is not a negotiation. It is how the system was designed.
“The car you want is already sold at a price you were never offered.”
Wholesale auctions, dealer-to-dealer networks, and fleet disposals move inventory before it ever reaches a showroom. Licensed dealers access this market. Everyone else pays the difference.
“The $3,993/night suite and the $842 member rate are for the same room.”
Hotels maintain private client rate structures that never appear on Booking.com. The suite is the same. The experience is the same. The price is a function of who you are to the property and who introduced you.
“One elite status. Eight programmes. Zero additional spend.”
Elite loyalty status cascades across eight airline and hotel programmes through a sequence most frequent travellers never encounter. The specific programmes are disclosed to members on joining. The domino effect of a single status match is worth thousands annually.
“The structure sophisticated buyers keep private saves more than any negotiation.”
Alaska LLC structures eliminate sales tax on exotic vehicles. On a $300K purchase, that is $25,000+ in retained capital. Legal, documented, and widely used by those who know about it.
“The boutique does not advertise. The allocation does not go public. The access is not for everyone. Now it is.”
The Upgrade Society · Fashion & Lifestyle AccessFounding members choose how they engage. Some take the knowledge and run with it. Others hand it to us and let us handle everything. Either way, the infrastructure behind it took a decade to build. There is no shortcut to what we have.
The masterclass walks you through the exact systems and sequences we use. Status matching, registration strategy, tax optimisation. You can execute every one of these independently, or hand it to us and we handle it for you. The knowledge is yours permanently either way.
For members who prefer not to manage the process, a dedicated private concierge infrastructure executes on your behalf: vehicle sourcing, suite activations, fashion procurement, aviation. A service fee applies. The outcome is the same. The effort required from you is zero.
XO private aviation requires a $250,000 deposit to access directly. TUS holds that deposit. Members fly at empty-leg rates that are otherwise unreachable. Vehicle sourcing runs through the M4LM dealer licence, giving members auction-floor pricing before any retail markup exists. Watch and bag allocations at Rolex, Patek Philippe, and Hermès are relationship-dependent and cannot be queued for. These are only available through TUS.
Only available through membership
The access has always existed.
Now it is yours.
These are real transactions from M4LM private network clients. Actual receipts from wholesale channels the general public has never been offered. The same access is what TUS founding members unlock on June 1st.
“I saved $49,000 on a Lamborghini Urus. The dealer network is real. The pricing is real. I’ve recommended Kris to everyone I know who buys at this level.”
Marcus
Founder · Dallas, Texas · Private Network
“Emirates First Class, Dubai to New York. $5,200. I’ve done that route four times now. The status cascade alone paid for the concierge service ten times over.”
“Three nights at a property that costs $11,980. I paid $2,526. The room was identical. The only difference was how I booked it.”
Real people. Real results.
“$1,800 per night.
I paid $104. Two nights.”
“I wish I had met Kris
two years sooner.”
Follow the society:
@upgsociety on Instagram →AS SEEN IN
Three independent publications. One verdict.
Not a discount code platform. A dedicated concierge desk operating on direct vendor relationships built over years at the highest levels of the luxury world.
The ambition is to become what Buban calls “the Soho House of lifestyle optimization” — a private membership where luxury lifestyle access is not just purchased but orchestrated by people who know exactly how the system works.
The numbers are hard to dismiss. Members currently access private jet flights for $6,000 that list at $83,000. These are the result of relationships with brokers, operators, and hoteliers that cannot be replicated through a Google search.
Once accepted, you choose how you access the network. Both paths lead to the same result, managed from the app.
A short application reviewed personally by Kris Buban. You outline what you currently spend on. If there is alignment, Kris responds directly. No sales call. No pitch.
Pricing not listed publicly · Apply to see the founding rate · Reviewed personally
Self-Serve:
Follow the video guides inside the app. Use your member ID to access wholesale rates directly. You execute, and the network handles the rest.
Concierge:
Submit a request. We handle the sourcing, booking, and negotiation. You approve the final details.
Same result either way · Everything managed from the app
On June 1st, the full TUS operating system goes live. Wholesale vehicles, private aviation, hotel rate architecture, status cascade, fashion concierge, business credit, and tax strategy. All eight pillars, across five continents. The member app, the private community, and weekly briefs launch that day.
All 8 pillars · Live June 1st · 5 continents
Private Rooms · Signals · Requests
TUS Member App · Live June 1st
These are documented. Every frame is a transaction, a rate, a result.
“Emirates First Class. $34,680 published · $5,200 member.”
Dubai to New York · Return · The Upgrade Society · Aviation AccessTUS founding members are a curated group of people who think the same way about money, access, and time. Several times a year, Kris selects an event. F1, Art Basel, Monterey Car Week, Barrett-Jackson. That group occupies the same physical space. The network is the product. The room is the proof.
Once, twice, or three times a year, Kris selects a city and members who want to attend simply show up. No agenda, no conference format. A room of people who understand the architecture of access, comparing notes in real time.
Frequency determined by member demand
People who invest in private membership are not impulsive buyers. They are strategic thinkers who understand how to move money. When they meet each other, at a TUS gathering, at a manufacturer event, in the private channel, the conversations that follow are worth more than the membership itself.
The room is the product
Informed buyers operate in a different market. The savings are documented. The advantage is structural.
You buy what dealers buy, at what dealers pay. No negotiation, no markup, no dealership theatre. The car costs what it actually costs.
Empty legs are jets that are already flying. The seat exists whether you know about it or not. Members know about it. The same route that costs $60,000 to charter privately books at under $3,000 when you know where to look.
No negotiating at the counter. No hoping for an upgrade. A Mercedes GLE 450 at compact prices because the rate was set before you arrived. The car you actually want, at a price that was never advertised.
Most people spend years earning elite status one programme at a time. One move inside TUS unlocks benefits across eight airline and hotel programmes simultaneously. Zero additional spend. The sequence is disclosed on joining. It takes less than a week.
Hotels maintain two rate structures. One for the public. One for relationships they value. The St. Regis Maldives at $842 per night is not a discount. It is what the room costs when the hotel knows who you are. That relationship is now yours.
The price on the tag was built for someone who does not know the real price. Members buy watches, jewellery, and couture at wholesale. Private client appointments across 14+ partner brands. The floor price is for everyone else.
On a $300,000 vehicle purchase, $25,000 stays in your account instead of going to the state. Legally. Permanently. The structure has existed for years. Most buyers simply were never told about it.
The same person applying through a standard bank gets $5,000. Through TUS lending partners, the same applicant accesses $150,000 in business credit with no personal guarantee attached. The capital was always available. The access is what changes.
Founding rate available to Cohort 1 only · Fully refundable before June 1st
“The car was already built. The allocation was already set. The only question was who would know to ask.”
The Upgrade Society · Vehicle Access“The car was already built.
The allocation was already set.
The only question was who would know to ask.”
TUS is not a directory of discounts. It is an integrated network of specialist operators, each one a vertical expert inside the member experience. From private aviation to collector vehicles, from Ritz-Carlton to Hermès, the relationships are built, the rates are locked, and the access goes live June 1st.
Charter, empty-leg & fractional. XO Aviation, JSX, BLADE, regional brokers.
Wholesale sourcing, PPF, exotic rental. Sixt, Gotham Dream Cars, XPEL, Woodside Credit.
Private client rates at Ritz-Carlton, St. Regis, Four Seasons & independent luxury properties.
Allocation access at Rolex, Patek Philippe, Hermès, Gucci & 14+ private client brands.
Business credit architecture, Alaska LLC strategy, alternative investments & tax structuring.
F1 Grand Prix, Art Basel, Monterey Car Week, Barrett-Jackson & invite-only brand evenings.
Formula 1 Grand Prix weekends. Art Basel Miami. Monterey Car Week and Pebble Beach Concours. Barrett-Jackson Scottsdale. Grammy events. Private brand evenings at Rolls-Royce, Gucci, and Patek Philippe. Yacht charters. Villa stays. Experiences that exist entirely off the public calendar.
On occasion, a member joins him. Not as a guest. As someone who belongs in the room. Selection is based on alignment with the event, the people in it, and what the member is building. There is no application for individual events. If the fit is there, the invitation follows. Members who are active in the community, whether that is sharing trips, passing on tips, contributing insights, or referring people who strengthen the room, naturally move to the front. Priority invitations are one of the ways the society says thank you for that.
Selective · Invitation-only · Real
33 of 50 founding seats taken · 46 days remaining
The founding rate closes with this cohort. It will not return.
Begin Your Application →Pricing is not listed publicly.
Apply to see the founding rate.
The founding rate is disclosed during the application process. It is only available to Cohort 1. Once this cohort closes, it will not return at this price.
Begin Your Application →Fully refundable before June 1st · Reviewed personally by Kris Buban
Applications are reviewed in order.
Kris reviews each one personally.
Pricing not listed publicly · Apply to see the founding rate · Fully refundable before June 1st.
The founding rate applies only to Cohort 1. Once this cohort closes, the rate increases. It will not come back.
Fully refundable before June 1st, no questions asked · Reviewed personally by Kris Buban
Limited intake· Cohort 1
What happens after you apply
Once you apply, your profile is reviewed personally.
If there is alignment, you will receive a direct next-step path to secure your place and prepare for launch. If there is no fit, you will know quickly. The process is direct because the room is curated.
This is not open enrollment. It is selective access for people who are ready to move with intention.
The access is not personal to Kris. It is structural. The broker channels, wholesale floors, and hotel programmes that produced the documented results are available to every member. If you book hotels, fly, or buy vehicles at any level, the system applies. The only variable is how often you use it.
Aviation and hotels are one layer. Vehicle sourcing, fashion procurement, status architecture, and registration strategy apply regardless of travel frequency. A single vehicle purchase through the M4LM dealer network typically recovers the full membership cost. The status cascade alone, one action across eight programmes, has value that compounds annually with zero additional spend.
No. You choose how involved you want to be. The Playbook gives you everything you need to execute on your own. The concierge team handles it for members who would rather not. The access does not require expertise. It requires membership. We did the hard part. You get the rate.
The results shown are representative, not exceptional. They reflect standard transactions through channels that exist permanently, not one-time opportunities. The Emirates broker rate is available on every qualifying route. The M4LM dealer floor is open on every vehicle purchase. The hotel private client rate applies to every qualifying property. The mechanism does not expire.
Still working out if TUS is right for you?
The Access Estimate is a 30-minute session where Kris prices your actual lifestyle at member rates. $197. Credited toward membership if you join.
$197 · Credited toward membership