The Upgrade SocietyThe architecture of accessYour dates can move.
So can the price, in your favor.
Example: a St. Regis New York suite, one night: $6,000 public rate, $590 desk price.
The Upgrade SocietyThe Architecture of AccessBagPrivate membershipWorldwide accessAdmission by review
PRIVATE MEMBERSHIP / WORLDWIDE ACCESS / ADMISSION BY REVIEW
Luxury isn’t expensive.Ignorance is.
$45,000 JET · $4,300 DESK PRICE•$6,000 A NIGHT · $590 DESK PRICE•$136,000 AMG · $105,000 AT AUCTION•$49,000 DIFFERENCE · LAMBORGHINI URUS•$380,000 ROLLS-ROYCE · $298,000 DESK PRICE•LUXURY ISN’T EXPENSIVE. IGNORANCE IS.•$45,000 JET · $4,300 DESK PRICE•$6,000 A NIGHT · $590 DESK PRICE•$136,000 AMG · $105,000 AT AUCTION•$49,000 DIFFERENCE · LAMBORGHINI URUS•$380,000 ROLLS-ROYCE · $298,000 DESK PRICE•LUXURY ISN’T EXPENSIVE. IGNORANCE IS.
The Numbers
The numbers,
before the adjectives.
One desk for the whole lifestyle. Here is what that has looked like.
Real transactions through the desk, using wholesale channels the public has never been offered.
The gap between what you pay and what you could pay is not a wealth problem. It’s an information problem.
Selected records, achieved with flexible dates. Not typical results. Every figure is from a real booking.
Capital introductions are considered privately. We do not publish deal size, lender terms, or approval outcomes. Lenders decide.
CategoryRetailThrough the deskSaved
Lamborghini Urus$247,000$198,000$49,000
Rolls-Royce Ghost$380,000$298,000$82,000
Emirates First Class (Dubai–NYC, Return)$34,680$5,200$29,480
United First Class (LA–DC, One Way)$1,800$600$1,200
St. Regis New York suite, one night$6,000$590$5,410
Gulfstream IV-SP (Yaz record)$148,500$2,795$145,705
Mercedes-AMG 55 coupe (auction)$136,000$105,000$31,000
Hermès Birkin Croc$85,000$58,000$27,000
“The information is not secret. It is simply not offered to you.”Kris Buban, Founder, The Upgrade Society
“The Lamborghini that retails at $247,000 is available at $198,000 through the same auction floors dealers use. The gap is not wealth. It is access.”Kris Buban, Founder, The Upgrade Society
“A record is not a price list. Every request is confirmed for the person, supplier, timing, and terms.”Kris Buban, Founder, The Upgrade Society
Every aspect of your life, upgraded.
Your whole lifestyle. One desk.
A private desk for the decisions, arrangements and occasions that shape how you live. Every price is confirmed before you commit.
- Travel & Stays
- Vehicles
- Access & Events
- Dining & Occasions
- Gifting
- Home & Family
- Wellness
- Capital
The only limits are the law and good taste. Your plan sets how many requests, never which ones.
Two ways to use the deskFlexible, or fixed.
Flexible, or fixed.
Either way, handled.
Your date is set.
Consider it handled.
Every price is confirmed before you commit.Records achieved with flexible dates. Fixed-date requests are booked at the best price available that day.
A message from the founderA message from
A message from
the founder.
Two minutes from the founder on who this is for, and who it isn’t.
The architecture of accessFour ways in.
Four ways in.
One house.
Begin with the lane that fits the decision in front of you.
Select a lane to see who it is for and where it leads.
01 · The LibraryFree to $797
Learning it yourself.
Guides and tools for learning the routes yourself, at your own pace.
Who it’s forFor people who want the research and operating context before they act.
Not sure which fits? Start with lane 02. The Access Estimate looks at how you live and points you to the right way in. Principal sits within Membership; Corporate begins with an audit.
MEMBER CASE STUDY · A DIFFERENT WAY TO LIVEThe Active
The Active
Duty Advantage.
How U.S. Navy service member Shawn drives a BMW X7, stays at the Ritz-Carlton, and flies business and first between Japan and Virginia. All on an active duty income.
Read the full case studyTap to open the record
MEMBER CASE STUDY · FLEXIBLEThe Private
The Private
Aviation Play.
Yaz wanted to fly private and drive a Maybach without paying what private flyers and dealership buyers pay.
Read the full case studyTap to open the record
CLIENT SERIES · FIXED DATEOne-of-One.
One-of-One.
Flown to Dubai.
He wanted a Ferrari F12 that did not exist yet: Novitec widebody, bespoke two-tone, tuned to his spec. And he wanted it in Dubai for his birthday. Sourced, built, and flown in on Emirates Cargo. It arrived on time.
Fixed date. Exact spec. Handled.
VehicleFerrari F12 · Novitec WidebodyDeliveryEmirates Cargo · Dubai, UAE
Watch the recordTap to open the record
Partnership with Angela WhiteAngela White.
Angela White.
On the record.
Before entertainer and entrepreneur Angela White put her name beside ours, she experienced the desk in real conditions: a Challenger 350 from Los Angeles to San Francisco, an oceanfront suite, and a same-day table at Pabu Izakaya, booked on short notice. The access is not a story we tell. It is a system she tested before she signed.
See the partnershipTap to open the partnership record
More member records.
Held with care.
More stories from members who agreed to share them.
A suite, seen
as it was booked.
A suite listed at $1,200 a night, booked at $199.
The Architect
Kris Buban
Founder · The Upgrade Society & More4LessMotorsKris Buban built The Upgrade Society from inside the systems most people never reach: wholesale auction floors, private aviation brokers, hotel private-client desks and licensed dealer networks. He holds an MSc in Business Management (Entrepreneurship) from Oxford Brookes, runs a licensed wholesale dealership and a European exotics company, and is a SAM.gov registered contractor. The Upgrade Society is that experience, offered as a private desk. Access is never assumed: every request is checked against the person, the supplier, the timing and the terms.
Members bring the request; the desk brings the route.
The InfrastructureBuilt from
Built from
the inside out.
Members access the full M4LM dealer network, the European operations through More4LessExotics GmbH, and the lifestyle architecture built across Wyoming, London, and five continents. The infrastructure is shared. What changes is the layer you access it through.
The Upgrade Society Enterprises LLCThe private membership and desk.
More4LessMotors LLCLicensed wholesale dealer network.
More4LessExotics GmbHEuropean operations.
TUS is the membership layer built on top of More4LessMotors LLC, a licensed wholesale dealer network operating across five continents. The same dealer access, auction floors, and vendor relationships that power M4LM are what approved members tap into. Visit M4LM
Six moments.
All real.
These are documented. Every frame is a transaction, a rate, a result.
Application reviewThe room is kept
The room is kept
deliberately small.
Applications are reviewed personally. Apply with a $500 deposit, refunded in full if declined.
FAQAsked,
Asked,
and answered.
What can I ask for?+
The only limits are the law and good taste: a jet, a car, a table, a gift, a school shortlist, weekly flowers. Your plan sets how many, never which ones.
How do I make a request?+
Open a request from your member dashboard. The desk acknowledges it within minutes and gives you a timeline when it is opened.
Who pays for the bookings?+
You pay the supplier costs for your booking. Every price is confirmed before you commit, together with the relevant supplier terms.
What if my dates are fixed?+
Records achieved with flexible dates can look different. For a fixed-date request, the desk books at the best price available that day.