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Not a discount code platform. A dedicated concierge desk operating on direct vendor relationships built over years at the highest levels of the luxury world.
The Upgrade Society
Before you commit to anything.
Tell Kris how you live. He tells you exactly what your lifestyle costs at member rates — and what you're currently overpaying. One member saved $145,705 on a single jet charter. Another documented $65,000+ in savings on a Navy salary. The estimate shows you your number, built around your actual life.
No pitch deck. No generic demo. A 30-minute session that produces one deliverable: your personal savings estimate, built around your actual routes, vehicles, hotels, and upcoming purchases.
Not sure if TUS applies to your life? This is where you find out.
The question Kris hears most isn't "how do I join" — it's "does this actually apply to my life." That's what the estimate answers. Your routes. Your vehicles. Your hotels. Priced at member rates, before you commit to anything.
$9M documented across the network since 2019. He reviews every intake personally. He arrives with your numbers already prepared. The gap between what you pay and what you could pay isn't a wealth problem. It's an information problem. This session closes it.
Kris covers every area where members consistently find the largest gaps between what they pay and what they could pay.
The $197 you pay today is not a cost.
It is a deposit on a decision
you haven't made yet.
If you book the estimate and decide membership is not right for you, you keep the savings analysis. You paid for a deliverable, and you received one. If you join, the $197 comes off your first payment. Either way, you leave with more information than you arrived with.
Seven years inside the M4LM private client network. Vehicle acquisitions, private aviation, hotel arrangements across five continents. The wholesale access network he built became The Upgrade Society.
The estimate is Kris doing what he does: looking at your life and telling you what it costs at wholesale. He reviews every intake personally. He shows up with numbers, not a deck.
These are not projections. These are documented savings from members currently inside the network.
Gulfstream IV-SP charter, Van Nuys to Fort Lauderdale: retail $148,500 → member $2,795. On the same engagement: Mercedes-Maybach GLS 600 (2,000 miles) acquired at $116,000 vs. $180,000+ MSRP — saving an additional $64,000. Alaska LLC registration eliminated $11,000 in California sales tax.
View full case study →"Through this system, I'm driving vehicles I never thought I'd be driving at the income bracket I'm in right now. The access is real. The savings are documented. This is not a trick. It's a system."
2026 BMW X7 rental, 23 days: $3,082 retail → $1,730 member. Ritz-Carlton Osaka, 2 nights: $412/nt retail → $174/nt member. Active across Japan, Croatia, Greece, UAE, and Australia.
View full case study →You just read what two members saved.
Find out what you'd save.
30 minutes. Your actual routes, vehicles, and hotels priced at member rates.
$197, credited in full toward membership if you join.
AS SEEN IN
Three independent publications. One verdict.
Not a discount code platform. A dedicated concierge desk operating on direct vendor relationships built over years at the highest levels of the luxury world.
The ambition is to become what Buban calls “the Soho House of lifestyle optimization” — a private membership where luxury lifestyle access is not just purchased but orchestrated by people who know exactly how the system works.
The numbers are hard to dismiss. Members currently access private jet flights for $6,000 that list at $83,000. These are the result of relationships with brokers, operators, and hoteliers that cannot be replicated through a Google search.
$197. 30 minutes. A personalized savings estimate built around your actual routes, vehicles, and upcoming purchases — credited in full toward membership if you join. The only thing between you and knowing your number is booking the session.